Improve Klaviyo Segmentation to Drive Higher Retention This BFCM Season

Discover how enhanced Klaviyo segmentation with LaunchPad improves retention through personalized campaigns and enriched data.

Retention is at the heart of successful e-commerce businesses, and the BFCM season is when it matters most. While acquiring new customers during Black Friday and Cyber Monday is vital, keeping those customers engaged and coming back is where long-term growth happens. Klaviyo offers powerful tools to help segment audiences, but integrating LaunchPad CPA unlocks deeper personalization and segmentation for stronger results before, during, and after BFCM.

TLDR

Retention as a Growth Driver: Retaining customers during BFCM is key to sustained growth and long-term success.

• Why Segmentation Matters: Segmentation allows for Personalization, which boosts email conversions by 133% and drives 40% more revenue for high-performing brands. Consumers expect it, and it’s proven to strengthen customer connections.
• LaunchPad CPA’s Improve Klaviyo’s Performance: LaunchPad supercharges Klaviyo by appending customer profiles with 25+ demographic, interest, and behavior fields. These insights allow marketers to deliver hyper-personalized BFCM campaigns and more meaningful year-round engagement.
• Take Action: Enhance your Klaviyo segmentation with LaunchPad CPA to improve retention and drive consistent customer engagement long after the holidays end.

What is Segmentation and Why Does It Matter? 

Segmentation involves dividing your audience into smaller groups based on shared traits like demographics, behaviors, or interests. This enables businesses to deliver personalized messaging and marketing tailored to each group’s needs. Personalization is no longer optional- 71% of consumers expect it and 76% are more likely to purchase from brands that offer it. Studies show personalization boosts email conversions by 133% and drives 40% more revenue for top-performing brands. By embracing segmentation, businesses can create hyper-personalized experiences that foster stronger connections, improve engagement, and increase retention. 

Klaviyo’s Segmentation 

Klaviyo’s segmentation features allow businesses to group customers based on purchase history, behaviors, and other data. While effective, these segments often depend solely on a customer’s interactions with the brand, which can lead to retention rates plateauing over time. Struggling to evolve, brands are unable to fully capitalize on personalization opportunities.

For example, you might know that a customer purchased a specific product, but not know he is married with kids and could use gift guides for Mother’s Day or Christmas. Using Klaviyo segmentation alone prevents brands from personalizing and building strong relationships with customers, leaving opportunities for retention on the table.

Enter LaunchPad: Supercharging Klaviyo Segmentation 

LaunchPad’s Customer Profile Append (CPA) integration takes Klaviyo to the next level by enriching your customer profiles with 25+ custom demographic, interest, and behavior fields. These data points give businesses deeper insights into their customers, such as gender, age, presence of children, hobbies, and buying behaviors.

This enhanced data empowers marketers to create unique segments in Klaviyo that go beyond basic purchase history or email engagement. Imagine being able to target a campaign exclusively at: 

• Gen Z customers with an interest in eco-friendly products. 
• Women who frequently shop luxury items but haven’t bought from you in 12-months. 
• Parents looking for deals on children’s clothing. 

With LaunchPad, your messages become more personalized, relevant, and likely to foster strong customer relationships- key factors to lift retention rates. 

Using LaunchPad CPA to Maximize BFCM Performance 

During BFCM, inboxes are flooded with offers. LaunchPad CPA helps Klaviyo users rise above the noise by enabling more targeted, personalized campaigns. With enriched demographic, interest, and behavioral data, marketers can:

• Send gift-guide emails tailored by gender, marital status, or household type. 
• Identify high-value shoppers for early-access or VIP offers. 
• Reactivate customers who purchased last holiday season but haven't returned. 
• Use regional or household data to localize offers and shipping deadlines. 

 Enriching your Klaviyo segments with LaunchPad CPA ensures that your campaigns connect with the right audience at the right time, driving conversions while improving retention long after BFCM ends. 

Conclusion 

Segmentation is more than just a marketing tactic; it’s a retention strategy. By combining Klaviyo’s powerful automation tools with LaunchPad CPA’s enriched data, brands can create meaningful, data-driven customer experiences that extend beyond the inbox.

Get ahead this BFCM season. Enhance your Klaviyo segmentation with LaunchPad CPA to deliver smarter, more personalized campaigns that boost both sales and retention.