Blog Post by Lila DeLaite
Apr 10, 2026
Targeting Married Customers This Mother's & Father's Day
Every year, Mother’s Day and Father’s Day campaigns flood inboxes with the same formula: ...
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Mar 19, 2026
CAC vs. LTV: The Ratio That Determines Sustainable Growth
Customer acquisition cost (CAC) isn’t just a finance metric. It’s a leading indicator of ...
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Mar 4, 2026
Personalization: The Missing Link Between Growth and Retention
A recent Forrester study commissioned by Klaviyo, surveying 363 global B2C marketing and ...
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Dec 8, 2025
Strategies to Improve Customer Lifetime Value
You’ve spent time building your customer base. You’ve got campaigns running and email ...
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Nov 24, 2025
Personalization Is the New Retention Strategy
Lately, we’ve been talking to a lot of retention teams who feel like they’ve hit a ...
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Nov 3, 2025
The Great Retail Reset: How Gen Z Is Redefining Holiday Spending
After several years of strong holiday growth, 2025 is shaping up to be a year of ...
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Oct 30, 2025
From Curiosity to Creativity: Discovering Gemini’s Nano-Banana
I didn’t plan to fall in love with an AI tool named Nano-Banana. When my team came back ...
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Oct 10, 2025
How LaunchPad CPA Enhances Klaviyo’s Capabilities for BFCM
Black Friday and Cyber Monday are pivotal moments for brands competing to capture ...
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Oct 10, 2025
Improve Klaviyo Segmentation to Drive Higher Retention This BFCM Season
Discover how enhanced Klaviyo segmentation with LaunchPad improves retention through ...
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